About Elsie Organics

Ingredients for the Things You Love to Make

Finding the right ingredients shouldn’t be the hardest part of making great skincare and haircare products.

At Elsie Organics, we make sourcing cosmetic ingredients and Ayurvedic herbs easier for DIYers, formulators and beauty businesses in Nigeria. Whether you’re making products for personal use, developing formulations, running a hair salon that makes its own shampoos and conditioners, or building a beauty business, we’re here to help you find the ingredients you need.

Our range spans cosmetic raw materials, Ayurvedic herbs for haircare, skincare formulation ingredients, shampoo and conditioner ingredients, and soap-making supplies. We bring a wide selection together in one place, with products for people making for themselves and those making to sell.

We ship across Nigeria and internationally.

The Story Behind Elsie Organics

I’m Stella, the founder of Elsie Organics. The business began in late 2022 with a search for one ingredient: genuine indigo powder.

I wanted my mother to have an alternative to counterfeit hair dyes, using henna and indigo instead. After months of searching for a reliable source, I realised how difficult it could be to find the ingredients I needed.

I eventually bought more stock than we needed and listed the extra on Jiji. What began as a practical solution soon attracted interest from other people looking for the same kinds of ingredients. Orders started coming through Instagram and WhatsApp, and what began as a personal search gradually grew into a business.

Elsie Organics was formally incorporated in May 2024.

Today, what started with a search for one ingredient has grown into a business serving thousands of customers. But the reason I started still matters to me: making it easier for people to find the ingredients they need for the products they love to create.

What We Offer

We supply ingredients for people who enjoy making their own products, as well as those developing formulations for customers and growing beauty businesses.

Our range includes:

With over 300 products in our range, we’re continually building our selection to meet the needs of our customers.

Can’t find an ingredient you’re looking for? Let us know. Your requests help us understand what makers need and guide decisions about what to stock.

For Every Stage of Your Making Journey

You don’t have to run a large beauty brand to shop with us.

Whether you’re experimenting with your first formulation, making products for your household, producing bar soaps, running a hair salon that makes its own haircare products, operating a small business or producing for an established beauty brand, we want sourcing for ingredients to feel more straightforward.

We believe that people at every stage of their making journey deserve access to a useful range of ingredients and a pleasant shopping experience.

As a Nigerian business, we’re proud to contribute to a growing community of people creating skincare, haircare, soap and other personal care products here at home.

Built Around Our Customers

We believe the ingredients you choose matter when creating a finished product. That’s why we work to offer a broad selection of raw materials while paying attention to product quality, clear product information and the customer experience.

Since 2022, we’ve fulfilled over 7,500 orders and served more than 5,000 customers. We’re grateful to everyone who has chosen to shop with us, recommended us to others or returned when they needed more ingredients.

We also welcome questions, product requests and feedback. Listening to our customers helps us understand their needs and serve them better.

From placing your order to receiving your ingredients, our aim is to make your shopping experience as straightforward and pleasant as possible.

Who we supply

  • DIY makers: buy exactly the amount you need for your hair treatments, creams, soaps and body care, with no minimum order.
  • Indie brands and micro-entrepreneurs: stock up for the products you sell, with [bulk pricing and order details as they stand today].
  • Salons, spas and small-scale manufacturers: reliable repeat supply of the ingredients your clients ask for.

Why makers buy from us

  • A wide range in one place. 300+ ingredients, so you can fill one cart instead of messaging five vendors.
  • Sourcing that’s been tested the hard way. We’ve worked through many suppliers and samples, and we remove products that don’t measure up, even from suppliers who were once reliable.
  • A real person on the other end. Call or WhatsApp us and you’ll reach the team. When a delivery goes wrong, we follow it up with our logistics partners until it’s resolved.
  • Ingredients on request. If you can’t find something, tell us. When enough customers ask for an ingredient, we often stock it.

What we believe

A product is only as good as the ingredients it’s made from, and Nigeria has talented makers who deserve easy access to them. Our mission is to help small makers and startup beauty entrepreneurs grow, with a wide range of ingredients, fair prices and dependable delivery.

Let’s Help You Find What You Need

Have a question about an ingredient or can’t find something you’re looking for?

We’re happy to hear from you. Reach us through our Contact Page, or call or WhatsApp us on the number displayed at the top of our website.

Thank you for making Elsie Organics part of your making journey.

Whether you’re creating for yourself or making to sell, we’re glad to be one of the places you turn to for your ingredients.