Fuller’s Earth Clay Powder (Multani Mitti)



Fuller’s Earth Clay Powder is a type of Kaolin clay. Like the other Kaolin Clay powders, Fuller’s Earth is high in skin-loving minerals. It’s an ingredient for face masks and many cosmetic and skincare products due to its cleansing and oil-absorbent properties.

INCI Name: Solum Fullonum

Other Names: Multani Mitti (meaning ‘sand’ or ‘mud’ in Indian/ Pakistani language)

Obtained From: The Soil

Appearance: Smooth, fine powder

Colour: comes in a wide range of colours, from sandy-brown or soil colour/ beige to greenish-brown, cream to butter-yellow colour

Solubility: Soluble in water; Fuller’s Earth Clay Powder forms a smooth paste with water

Usage Rate: 5 to 75%, up to 100%

  • Face or Body Masks: 5-40%
  • Bar Soaps: up to 5% or 1 teaspoon to 1 tablespoon per 500 grams of soap base

Storage: Store in a cool, dry place, away from moisture

Shelf Life: Indefinite

Properties of Fuller’s Earth Clay Powder

  • Mild Deep Cleansing Properties: Fuller’s Earth clay has the ability to gently cleanse the hair of oil, due to its natural absorbent properties.
  • Oil-Absorbing Properties: Fuller’s earth has a great oil-absorbent ability. When applied to the skin, Fuller’s Earth pulls and absorbs oil and impurities, making it beneficial for people with oily skin or clogged pores
  • Skin Conditioning Properties: Fuller’s Earth softens the skin, improves skin tone and complexion
  • Anti-inflammatory: Fuller’s Earth Clay also has anti-inflammatory properties, and so is perfect for acne/ pimple prone skin
  • Odor Neutralizer: Fullers earth Clay has the ability to absorb smell and so is commonly used to deodorize cat litters, liquids and oils


Common Uses of Fuller’s Earth Clay Powder

  • At-home: Commonly used for face and hair masks
  • Used in Detoxifying Clay baths
  • Spa use: Face and body mask treatments
  • Mud Masks: Fuller’s Earth Clay can be used alone with water or other liquids to make a deep-cleansing mud mask paste for face or body. It is also commonly used in combination with Bentonite Clay or other ingredients to make a cleansing and conditioning hair or face mask.
  • Soaps: Fuller’s Earth Clay is used as a cleansing ingredient in wash-off/ bath products, such as soaps and shower gels. It’s also added to soaps to achieve a creamy texture
  • Cleansing Products: Fuller’s Earth Clay is used as an ingredient in the making of cleansers, cleansing creams/ lotions, exfoliating creams and more
  • Hair Care Products: Fuller’s Earth Clay is found as an ingredient in commercial haircare products including wet and dry shampoos, conditioners, hair and scalp treatments
  • Makeup: Fuller’s Earth is also found in makeup products such as powder, foundation, and concealer
  • Face and Body Powder: Fullers Earth is found as an ingredient in at-home and commercial talc-free face and baby powders, including baby powders


Other Uses of Fuller’s Earth Clay

  • Wool Cleaner: Fuller’s earth clay powder is traditionally used in the textile industry to soak up (and remove) oil and dirt from fresh wool (which are usually mixed with oil and dirt)
  • Cat Litter Deodorizer: Due to it’s highly absorbent and deodorizing abilities, Fuller’s Earth Clay is used in cat litters to absorb smell, hence its use as the main ingredient in commercial cat litters
  • Oil and Liquids Deodorizer:


*NOTE:  Colour intensity of this natural clay may vary from batch to batch.  **This is a cosmetic clay; For external use only; Not to be ingested/ eaten.

Additional information

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